Have you recently walked down the beauty aisle, wondering where many of Revlon’s products have gone – including the popular Revlon Root Erase? Well, you are not alone. This popular hair product became a staple for many looking for a quick, at-home root touch-up solution. It’s no wonder its availability has been a hot topic.

So, is Revlon Root Erase discontinued? The truth is that Revlon, the company behind this beloved product, did indeed face a rough patch that led to the discontinuation of several products after declaring bankruptcy.

However, the story doesn’t end there. Revlon has made a striking comeback, emerging from bankruptcy stronger and ready to serve its loyal customer base once again.

Yes, that’s right! The Revlon Root Erase is back on the shelves, bringing back the convenience of home root touch-ups to many. To catch the full gist on this story, just keep reading.

Is Revlon Root Erase Discontinued?

To address the elephant in the room: is Revlon Root Erase discontinued? The straightforward answer is no, Revlon Root Erase has not been discontinued.

The rumors stemmed from Revlon Inc.’s financial troubles, specifically when the company filed for bankruptcy in June 2022. This unsettling period in Revlon’s history led to speculation about the future availability of many beloved products, including the Root Erase.

However, it’s important that you know that Revlon Root Erase is not discontinued. In a remarkable turnaround, Revlon has successfully navigated through its bankruptcy phase, cutting down its debt and reviving its product lines.

This means that the Revlon Root Erase is making its way back to consumers. This is definitely good news for many people who rely on this product for their hair care needs.

A Closer Look at Revlon Root Erase

Revlon has been a significant player in the beauty industry for over 91 years, offering a wide range of products from lipstick to nail polish, and of course, hair color solutions like the Revlon Root Erase.

What sets Root Erase apart is its convenience and effectiveness in matching roots to the dyed hair in just five minutes, a feature that won it the Best of Beauty Award for Root Coverage/Hair Color in 2019.  With Revlon Root Erase, you will be saving yourself countless trips to the salon for quick touch-ups.

The product’s temporary absence from the market was a direct consequence of Revlon’s bankruptcy, attributed to a burdensome debt load exacerbated by the pandemic and supply chain disruptions. Most of Revlon’s products faced uncertainty; however, with the company’s recent exit from bankruptcy, there’s a renewed focus on revitalizing its iconic brands.

Revlon Emerges from Bankruptcy

Is Revlon Root Erase discontinued? Now, you know the answer is no! So, let’s take a deeper dive into the root cause of the problem: Revlon’s bankruptcy and its exit from bankruptcy.

The tale of Revlon’s emergence from bankruptcy is one of resilience and strategic planning. Faced with a staggering $3.5 billion debt and the crippling effects of the pandemic, Revlon filed for Chapter 11 bankruptcy protection in June 2022. The move was critical, allowing the company to reorganize and reduce its debt by more than $2.7 billion.

This significant financial restructuring was made possible through a lender takeover, essentially handing control over to the lenders in exchange for debt reduction. Notably, this shift in ownership marked the end of an era for MacAndrews & Forbes, owned by Ron Perelman, Revlon’s largest shareholder at the time.

Emerging from bankruptcy, Revlon now operates with reduced debt, a fresh board of directors, and a clear focus on long-term growth and innovation.

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Is Revlon Still in Business?

Yes, Revlon is very much still in business. The company’s successful emergence from bankruptcy has breathed new life into its operations. With a streamlined debt structure and a fresh infusion of capital, Revlon is looking ahead to a bright future.

The company’s commitment to its globally recognized brands remains unwavering, with plans to continue offering the iconic products customers have cherished for decades. This resurgence is not just about staying afloat but positioning Revlon for sustained growth and innovation in the beauty industry.

How Does Revlon Root Erase Work?

Revlon Root Erase is designed for ease of use and effectiveness. The product works by blending seamlessly with your existing hair color, covering roots and grays in just five minutes. Its ammonia-free formula ensures a gentle yet effective coloring process, suitable for all hair types.

Each kit includes enough product for up to three uses, making it a cost-effective solution for maintaining your hair color between salon visits. The product comes with a unique applicator brush, making the application process smooth and mess-free.

What Are the Ingredients in Revlon Root Erase?

The key components in Revlon Root Erase include the developer and the colorant. The developer typically contains hydrogen peroxide, water (Aqua/Water/Eau), and stabilizers such as Cetearyl Alcohol, Ceteareth-20, and Phosphoric Acid. These ingredients work together to open the hair cuticle and allow the color to penetrate the hair shaft.

The colorant portion contains various ingredients that contribute to the color and conditioning of the hair, including dyes and conditioners. While specific colorant ingredients can vary depending on the shade, they usually include colorants, conditioning agents, and fragrance.

Other Root Touch-Up Products to Try

Yes, the rumor, ‘Revlon Root Erase discontinued’ is obviously far from the true reality of the product. But what if this eventually happens in the future or you are probably thinking of having a feel of another similar product, where will you turn?

So, before we round up this post, let’s quickly see some Revlon Root Erase alternatives you can consider when you seem not to be happy with your roots. These products promise to keep your hair looking its best between salon visits.

• Toppik’s Root Touch Up Spray: This spray comes with a medical-grade airbrush applicator for precise coverage. Ideal for building coverage as needed, it dries quickly without budging.
• Bumble and Bumble’s Bb. Color Stick: This is another interesting Revlon Root Erase alternative. Like applying color with a lipstick, this stick allows for exact application on any hair texture and density, perfect for touch-ups between washes.
• Color Wow’s Root Cover Up: Offering a water-resistant powder formula, this comes as an excellent choice for covering roots with precision. It even allows you to enjoy your swimming ventures without fading.
• L’Oréal Paris’ Root Cover Up: This quick-working spray provides a temporary solution for root coverage, drying quickly without leaving a sticky residue or affecting hair volume.
• Garnier’s Express Retouch: This is a semi-permanent option that gradually washes out with shampoo. So, you can consider it as a less permanent solution compared to others.

Is Revlon Root Erase Discontinued – Final Thought

Despite the whirlwind of rumors and speculation, it’s clear that Revlon Root Erase has not been discontinued. Through financial restructuring and strategic planning, Revlon has overcome its challenges, ensuring that Root Erase and other beloved products remain available to consumers.

Whether you are a long-time fan or someone exploring hair color solutions, Revlon’s products are perfect options to consider. So, is Revlon Root Erase discontinued? The answer is a resounding no!

FAQs

Does Revlon Root Erase Have Ammonia?

No, Revlon Root Erase is an ammonia-free formula. This means it offers a gentler coloring experience compared to traditional hair dyes that contain ammonia.

The absence of ammonia in Revlon Root Erase helps to minimize the harsh smell often associated with hair coloring and reduces the potential for scalp irritation, making it a comfortable option for home use.

How Long Do You Leave Revlon Root Erase on?

You should leave it on your hair for 5 minutes. This quick application process is one of the product’s key benefits, allowing for fast and effective root coverage.

For those with particularly stubborn grays or who desire a slightly deeper coloration, a few extra minutes can be added, but it’s essential to follow the product’s instructions to avoid over-processing.

Does Revlon Have Bleach?

Yes, Revlon offers bleaching products for those looking to lighten their hair. Revlon’s bleaching options are designed to lighten hair effectively, from subtle highlights to full platinum blonde transformations.

Their products, such as Revlon Color Effects Platinum™, are formulated to provide lightening results while aiming to maintain hair’s health and vibrancy.