In the bustling corridors of the business world, whispers often echo louder than announcements. One such whisper that has caught the attention of many lately is the intriguing question: “Is Crossmark going out of business?”

Of course, such speculations have the power to raise eyebrows and pique interest, especially when they revolve around an industry giant like Crossmark. But as with all rumors, it’s crucial to sift through the noise and find the signal.

So, in this article, we will be taking a closer look at the recent events happening behind the scenes at Crossmark. From there, we can help you find the answer to the question, ‘Is Crossmark going out of business?’ Just keep reading!

Is Crossmark Going Out of Business?

Well, let’s tackle the question straight out. Lately, there have been some rumors about the company, especially the recent drop in its stock price. And this has caused concerns in the minds of many people, including loyal customers of the company. But is Crossmark going out of business really?

Interestingly, there is no indication whatsoever that Crossmark is going out of business. Based on the information available about the company, it’s hard to point to any sign showing that Crossmark is closing its doors.

The company remains active, with representatives like Victoria Fernandez of Crossmark Global Investments discussing market strategies on platforms like Yahoo Finance Live. So, to answer the question in short words, we would say Crossmark is not going out of business.

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Let’s Take a Closer Look at Crossmark

Crossmark stands as a significant player in the sales and marketing sector, specifically in the consumer goods and services industry. Their core services include headquarter sales, retail merchandising, in-store data collection, event marketing, retail technology, and retail analytics.

These services aim to optimize retail performance for brands, ensuring that they communicate and execute their strategies effectively at the point of sale. The company has been in existence for more than four decades in the industry and so has created a name for itself even in the fiercely competitive market.

Where Did the Rumor about its Closure Come From?

The origin of the rumor remains unclear. However, it’s common for speculations to arise when companies undergo transformations or shifts in strategy. The recent discussions involving Crossmark Global Investments’ chief market strategist, Victoria Fernandez, and the Federal Reserve’s decisions might have sparked concerns or questions among stakeholders and observers. But these discussions don’t indicate any impending closure for the company.

Again, the company recently suffered a drop in its market stock price, which sparked curiosity and concern among the people. But this doesn’t look like what can shake a company like Crossmark to its roots, forcing it to close down. In fact, Fernandez mentioned in an interview that the company is already on top of the situation, and the company is nothing near closure.

What is the History of Crossmark?

Originally founded in 1905, this establishment began its journey in Fort Smith, Arkansas, as a provisions store. Serving as the final stop for travelers before they ventured into the wild Oklahoma Territory, this modest store would soon morph into a formidable force in the marketing landscape.

The next five decades saw the company metamorphose from a mere provisions supplier to a dynamic marketing agency, bridging the gap between manufacturers and retailers. By 1997, Crossmark, formerly known as Salesmark, had expanded its horizons.

The year was a remarkable one for the company. It not only moved its base from Memphis, Tennessee, to the suburbs of Dallas in Plano, Texas, but also adopted its contemporary name following an acquisition.

Under the leadership of figures like Joe Crafton, who joined the ranks after a stint at Procter & Gamble, the firm continued its relentless march, making waves in data analysis, stocking retail shelves, and curating product samples.

Fast-forwarding to 2012, Crossmark’s reputation had cemented it as a titan in the sales and marketing realm, raking in an estimated $700 million in revenue. A testament to its prowess, it monitors sales data of a staggering 100,000 consumer products across the globe.

Owned by a quartet comprising Crafton, Don Martin, Ben Fischer, and John Thompson, this giant player has its operations spread across continents, with offices in the US, Canada, Mexico, Australia, and New Zealand.

How Long Has Crossmark Been in Business?

Crossmark was established in 1995 following the merger of three companies: Sales Mark, The Gordon Company, and The Phillips Company. Sales Mark, the oldest of the trio, was the brainchild of Willis Johnson and E. Leslie Hunt, who founded it in 1905 in Fort Smith, Arkansas, as Johnson & Hunt Merchandise Brokers.

Who Are Crossmark’s Competitors?

This is one of the most common questions we have received about Crossmark after ‘Is Crossmark going out of business?’ So, it’s worth sparing a moment in this post to address. We guess people are asking because they think Crossmark is going out of business.

While Crossmark is a major player in the sales and marketing industry, it doesn’t mean it doesn’t have other companies that also measure up. In fact, the company faces competition from various players. Below are some of the major ones.

• asmnet.com: This is a key player in the field known for its robust strategies and client partnerships.
• sparinc.com: This company is renowned for its retail merchandising solutions and in-depth market insights.
• crossmarkconnect.com: A platform that offers unique perspectives and tools for modern retail challenges.
•  promoworks.com: Specializing in experiential marketing, they create memorable customer experiences.

Is Crossmark Going Out of Business – Final Note

Without any doubt, when anyone thinks about the vast and ever-evolving business landscape, rumors are definitely part of what they would think of.

While there’s chatter about Crossmark’s future, there is no concrete evidence pointing to its closure. With a rich history, a clear market presence, and continuous engagement in strategic discussions, Crossmark seems to be navigating its path forward, just as it has for over a century.

So, is Crossmark going out of business? The answer is no!